We are a small but mighty collection of thinkers, dreamers, and problem solvers.
Our story began with an idea. We wanted to launch a modern, specialised business, turning our clients’ businesses into the ones everyone else is copying.
When you come to us for help, you get a response sculpted to you and your situation. To do that we give you a unique combination of experience, creative problem-solving, inspiration and thought-leading ideas. But it's all passed through a filter of ‘what works’ and its this ability to lean on real-world experience that makes our advice so impactful.
The vision for 8SQUARE is to be a pulsating fluid business that covers a wide geography and brings resources to bear when and where a client’s needs are.
By maintaining a core knowledge base and leveraging a network of experts we can charge clients for what they use, not for the unused part behind it all. We are based digitally and don’t need that shiny office block full of robots doing the back end, that’s not our vision. We are out there, helping, advising and doing good.
Stuart F.
The Journey Writer
Under the headline of Harley-Davidson Buoyed by Strong Overseas Sales, it says;
“Strong sales in Japan helped lift Harley-Davidson’s foreign sales by 11%. Here, Harley-Davidson Japan executive Stuart Farrell rides a Tri Glide.”
Stuart is not your typical number-crunching accountant. Sure, he started off with a finance background, but it wasn't long before he realized his true calling: driving commercial success and getting close to customers. With a knack for spotting what makes businesses thrive, Stuart's impressive track record speaks for itself. Described as a visionary leader, creative-problem solver and having great integrity, he is driven to make others successful.
A Taste for Premium Brands and Profit
Stuart has always had a soft spot for premium brands. He understands the power of quality and knows exactly what drives profit in the business world. With his keen eye for spotting growth opportunities, he's been the driving force behind the success of every business he's led. He knows how to take a company to the next level, making it happier, bigger, better, and more profitable.
A Global Journey, Unmatched Expertise
Stuart's professional journey has taken him across the globe, immersing him in diverse cultures and markets. From the bustling streets of London to the scenic landscapes and vibrant energy of Cape Town, to the fascinating and complex business landscape of Tokyo, he's left his mark everywhere he's been. At Harley-Davidson, Stuart held pivotal senior roles, including Managing Director of the UK. He spearheaded the company's largest-ever geographic expansion and led a $250 million dollar business through a complete transformation in Japan, achieving record-breaking results of a decades old operation.
Transforming Businesses, Empowering Teams
Stuart doesn't just grow businesses; he transforms them. He has a unique talent for turning teams into highly engaged and high-performing units. He has topped the employee engagement charts, won Best Team awards and been asked to mentor his peers.
Beyond the Boardroom: Arsenal, Travel, and Family
When Stuart isn't busy elevating businesses, you'll find him cheering on Arsenal Football Club. He's a die-hard fan, always ready to discuss the latest match or swap football opinions. Stuart also has a deep passion for travel and experiences, exploring new cultures, and learning how the best host. But above all, he cherishes his time with his daughters, who bring joy and inspiration to his life.
Elevating Performance with 8SQUARE
Driven by his passion for making businesses better, Stuart decided to forge his own path. He founded 8SQUARE, a consultancy that helps organisations elevate their performance to new heights. With his wealth of experience and a strategic mindset, Stuart is the trusted advisor who can guide your company toward success.
So, if you're looking for a profit-driven maverick who knows how to grow businesses, look no further. With his expertise, passion, and commitment to excellence, he'll help you unlock your full potential. Get ready to elevate your performance and achieve extraordinary results with 8SQUARE by your side.
Meet the Leadership Team
Suzana L.
The Design Guru
Let me introduce you to the incredible Suzana—a professional of many talents, boundless energy, and a heart full of love for her family. From architecture to property development, music to design management, her journey has taken her across the globe, leaving a trail of awesomeness in her wake.
Starting as a practising architect, Suzana’s love for creating inspiring spaces led her to explore the world of design management. There, she became an authority on retail design, serving on various international committees and making waves in the industry. Talk about making a name for herself!
Suzana is not your average property guru—she's a certified green building expert. She knows how to weave sustainability and style together, creating spaces that are not only beautiful but also environmentally friendly.
Her adventures have taken her from the vibrant streets of Boston to the breathtaking landscapes of Cape Town. She's rocked it in London, Tokyo, and Singapore. With each new location, she's embraced fresh experiences and expanded her creative horizons.
Nowadays, Suzana has found her niche in the digital space, bringing her expertise and infectious enthusiasm to projects from all corners of the globe. Whether it's through virtual design consultations or remote project management, she's mastered the art of making things happen, no matter the distance.
When she's not diving into digital realms, Suzana is an accomplished musician. She loves singing with a passion.
Amidst her bustling career, Suzana never loses sight of what truly matters—the incredible role of being a mom. Her two lively daughters keep her on her toes and fill her life with love and laughter. She's a superhero multitasker, effortlessly balancing her professional pursuits with the joys and challenges of motherhood.
You think you get who Suzana is? Well, she’s also qualified to have her own school of Ikebana in Japan. That’s no small feat. So when it comes to perspective, look to Suzana!
So, there you have it—Suzana, the architect extraordinaire, property development guru, rockstar musician, green building expert, and ultimate super mom. She's a force to be reckoned with, leaving a trail of creativity and inspiration wherever she ventures.
If you're looking for someone who is going to change the world, look no further than Suzana. She's a force of nature and she's just getting started.
The People Guy
Joe M.
Get ready to meet Joe, one of the most likeable guys you'll ever come across on this planet. With a perpetual smile on his face and a love for fun, he's the life of the party. When he's not cruising on his Harley and hanging out at bike shops, you can bet he's out there rocking the stage and savoring a cold beer.
Joe's passion for music runs deep, and he's not content with just one band. No, sir! He's a man of many talents and can be found belting out tunes with about four different bands. Getting him on stage takes zero effort because when it comes to music, he's always ready to rock!
But don't let his party-loving, biker persona fool you—Joe is more than meets the eye. Beneath that rugged exterior lies an accomplished People and Culture expert. He's a master of HR regulations, company policies, and all the nitty-gritty technical stuff. It's like he has an encyclopedia of HR knowledge stored in his brain!
Joe's journey has taken him through various experiences, including working for the US military, immersing himself in the Harley-Davidson culture, and collaborating with Western and Japanese companies. These diverse encounters have shaped him into one of the most sought-after HR guys in Asia. Companies know that when they need someone who understands the ins and outs of People and Culture, Joe is their go-to guy.
With his charismatic personality and deep expertise, Joe knows how to create an engaging and inclusive work environment. He brings a unique blend of fun and professionalism, making people feel valued and appreciated. He's a master at fostering positive relationships, cultivating teamwork, and ensuring that both employees and organizations thrive.
So, whether he's riding his Harley, rocking out on stage, or revolutionizing company culture, Joe is the guy you want in your corner. He's the embodiment of fun, expertise, and a true people person. Keep smiling and rocking, Joe—you're a true inspiration!
Our Network
The Gang
One of the original concepts for 8SQUARE was friendly, trusted expertise. This means that we only bring in people from our network to work on a particular project. That’s why we label ourselves as “boutique”. And we call ourselves an “advisory” because you go for advice from someone you trust, but you never asked your Mum and Dad to consult on rebuilding your bike, painting a room or baking a cake. They gave you advice.
So as part of our boutique advisory’s network, we have some of the strongest players in their field. Their advice is filtered through years of experience, they understand pressure; they know what time, cash, hierarchy and customers mean to you. We have worked in dozens of industries and can help you if you want.